Cotillard, Cruz To Be Honored At ‘elle’ Women In Hollywood
That dwarfs the number of movies seen by other groups, including African-Americans (3.7 movies a year) and whites (3.5 movies). “It amuses me that we are in 2013, and with the 2000 and 2010 Census under our belts and countless reports that have been stating for years the fact that Latinos are strong moviegoers, (there are) still very few studios that have dedicated the attention to understand our market,” says Luis Balaguer, CEO of Latin Entertainment and the manager of Modern Family’s Sofia Vergara. “We are definitely under-served,” says Balaguer, who called on the industry to hire more “Latino executives who have dedicated their lives to this market and can help the studio crack the code.” Some studio executives think they’re close. Instructions comes from Pantelion Films, Hollywood’s first Spanish-oriented studio and a joint venture between Lionsgate and the formidable Mexican multimedia company Televisia. Chief Executive Paul Presburger says that Instructions shouldn’t have come as such a surprise because of Derbez, a huge star in Mexican film and TV. “He’s the biggest star nobody heard of,” Presburger says. “But even in the testing (with sample audiences), we were scoring higher than we thought. It was clear we’ve just been scratching the surface of the Latino market.” Latino moviegoers are diverse That market will soon take on a more international flair. Upcoming Latino-themed movies include: Pulling Strings (Oct. 4), a romantic comedy featuring Mexican star Jaime Camil that is half-English, half-Spanish and includes bit parts by Stockard Channing and Tom Arnold. Chavez (April 4), a biopic about Cesar Chavez. The English-language film stars Michael Pena as Chavez and co-stars Rosario Dawson and John Malkovich. The Mexorcist (no release date), the graphic-novel adaptation about a fallen exorcist called back to duty when his brother is murdered by a Mexican drug cartel.
Sent! A link has been sent to your friend’s email address. Join the Nation’s Conversation To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Cotillard, Cruz to be honored at ‘Elle’ Women in Hollywood Cindy Clark, USA TODAY 12 a.m. EDT September 25, 2013 The women will be honored at a dinner next month in Beverly Hills. Actress Penelope Cruz attends ‘To Rome With Love’ photocall at Hotel Parco dei Principi on April 13, 2012 in Rome, Italy. The actress will be honored at Elle’s Women in Hollywood event on Oct. 21, 2013. (Photo: Elisabetta Villa, Getty Images) SHARECONNECT 9 TWEET COMMENTEMAILMORE Marion Cotillard, Penelope Cruz, Reese Witherspoon, Naomie Harris, Melissa McCarthy and Nancy Meyers are honorees at the 20th anniversary of Elle’s Women in Hollywood event on Oct. 21 at the Four Seasons Beverly Hills. Shailene Woodley will receive the Calvin Klein Collection Emerging Star Spotlight Award, and Eva Marie Saint will get the L’Oreal Paris Legend Award. “This is a special moment for Elle as we mark 20 wonderful years of Women in Hollywood,” says Elle editor-in-chief Robbie Myers in a statement. “The longevity of this annual celebratory event is a testament to the remarkable women we honor who have been setting an example in the entertainment industry with their brilliant work. We’re proud to continue championing these illustrious women in the years to come.” Last year’s Women in Hollywood honorees included Cate Blanchett, Elle Fanning, Shirley MacLaine, Sarah Jessica Parker, Susan Sarandon, Octavia Spencer, Uma Thurman, Emma Watson, and Kristen Wiig.
Lessons From Hollywood: 10 Tips For Content Marketers
So how come Hollywood gets it? How do Hollywood directors and producers know how to evoke nearly the same, and I mean the same, feelings in people with certain hit films, when global brands are struggling to motivate and evoke emotions in consumers on a global scale? Thankfully, there are numerous exceptions of brands that are able to touch and truly interact with a global audience, winning their hearts and brains over. But, in principle, I still believe there is a lot to learn from Hollywood, from storytelling to character building. When Im looking at TV and movie characters who have outlived their original context, making new lives across several fashion, lifestyle and consumer goods categories (with sometimes even greater success), I cannot help but wonder why advertisers remain more reluctant. Yes, reluctant. Besides certain mind-blowing, provocative masterpieces that advertising produces, ad campaigns fall way behind the sustainable success of Hollywood feature films. One key factor of successful content marketing, besides storytelling, is making the content shareable. In this way, story production does not rely on the brand itself but on the audience who will passionately promote content relevant to personal contexts, helping to overcome the first barrier. So, before you jump into content production, set your strategy, boost the user experience, and you will be able to immerse your audience. They will prove you wrong, swiftly destroying your worries about losing control. Their authentic voice will deepen brand engagement in the long term. In addition to that, internal crowd sourcing using the voice and vision of employees will help create relevant content. They see the big picture from both angles of being an employee and a customer anyway. Converting employees into brandployees, who live and breath your brand will accelerate both content production and distribution and will yield returns of reward and recognition. There are plenty of automated curator and production systems out there helping you all the way.